— About
history
We started off in 2016 as an independent music label and talent management company – Ground Up Chale. Our vision was to help emerging talent navigate the entertainment industry. We did just that; nurturing global music acts like Kwesi Arthur, and bringing them to the masses.
In 2019, GUTA, our agency, was born. GUTA is a 360 entertainment agency working across music and entertainment. We help artists, brands, entertainers and storytellers inspire the world.
Approach
— Our Approach
be the wave, don’t follow the wave.
This is our company ethos. We create, agitate and disrupt. We exist at the front end of culture, using our cultural insights to provide solutions for our talent and brand clients.